Veridic Technologies Pvt Ltd :- If you own a home business, subsequently the wonderfully developed business card may act as an excellent instrument to advertise your company. Business card tutorials are a good way to understand on how to assemble design a pro card that may actually make an effect in the minds of your customers. Subject of Your Card: The subject of your card should be in accordance with your business idea. If you’re a fashion designer for youth, then perhaps you might have plenty of vibrant colours in your card design. And on the other hand, if you’re a company offering financial advice to customers then a more muted design that conveys a serious picture will be a better idea.
Fonts Used: the initial principle when choosing fonts and font sizes is the fact that it must be simple to read. In addition the font colour should match the colour of your overall design and logo. The safest bet with regards to font colour is neutral colours like black or grey. Again, good business card tutorials may teach you about which font colours can be readable against which background colors. Colors: the times of pure white and black cards are almost gone. That will not imply the fact the fact the fact that your card has to be a riot of colours.
One excellent tip the fact the fact the fact that business card tutorials give you is to use the colour red. Red has the power to grab focus and should it not look overly odd against your entire design or logo colour, then you must by all means include red into your card. Images: It’s never a bad idea to use images and clipart efficiently in your cards. An image is always a lot more strong than the printed words and in the event you could get the right picture then it’ll actually help your card stick out. Here again, business card tutorials may point you to links from where you may get good pictures to be used in your card.
Have a Call to Action: Your card must always possess a call of action that draws your client. You may include that in the rear of your card preferably. Make Effective Use of Space: ensure you do not leave out the rear of your card. It’s free marketing real estate and you may use it efficiently to make your card more unique.
Veridic Technologies Pvt LtdWhen it comes to developing a brand, logo design is king. The power of a logo to elicit an emotional response can have a resounding effect on the way customers and potential customers view a particular product, service or company. A powerful logo may look simple but there’s nothing simple about creating effective logo shapes.
Be aware that the logo shapes used to portray the most visible brands in our culture have not been chosen by chance – there are some powerful psychological forces at work. In this article we’ll take a look at how the informed use of shapes can be used to give your logo the desired resonance.
Our subconscious minds respond in different ways to different logo shapes. Straight lines, circles, curves and jagged edges all imply different meanings and so a skilled logo designer can use shape to infer particular qualities about the brand. Think, for example, of the Nike Swoosh: the combination of curves ending in a sharp point offers a strong suggestion of movement.
Particular logo shapes send out particular messages:
Circles, ovals and ellipses tend to project a positive emotional message. Using a circle in a logo can suggest community, friendship, love, relationships and unity. Rings have an implication of marriage and partnership, suggesting stability and endurance. Curves on any sort tend to be viewed as feminine in nature.
Straight edged logo shapes such as squares and trianglessuggest stability in more practical terms and can also be used to imply balance. Straight lines and precise logo shapes also impart strength, professionalism and efficiency. However, and particularly if they are combined with colours like blue and grey, they may also appear cold and uninviting. Subverting them with off-kilter positioning or more dynamic colours can counter this problem and conjure up something more interesting.
It has also been suggested that triangles have a good association with power, science, religion and law. These tend to be viewed as masculine attributes, so it’s no coincidence that triangles feature more prominently in the logos of companies whose products have a masculine bias.
Our subconscious minds associate vertical lines with masculinity, strength and aggression, while horizontal linessuggest community, tranquillity and calm.
The implications of shape also extend to the typeface chosen. Jagged, angular typefaces may appear as aggressive or dynamic; on the other hand, soft, rounded letters give a youthful appeal. Curved typefaces and cursive scripts tend to appeal more to women, while strong, bold lettering has a more masculine edge.
Before you start designing a logo for your client, write down a list of values and attributes that the logo should convey. (This is one of the reasons you need to get to know your client and their business as well as you possibly can.) Ask your client to compile a list of corporate values or take a close look at their mission statement.
Once you have a feel for the message the logo needs to disseminate, you will be able to look at how to match this up with not only logo shapes, but also colours and typefaces as well. Use these three elements in combination to your advantage: for example, if you pick a strong shape but find it too masculine, then introduce a colour or colours that will tone down the male aspect.
To extend your use of psychology to a deeper level, brush up on the Gestalt theories of German psychologists from the 1920s. They hold that the human brain unifies the visual elements it sees to form a whole that carries significantly more meaning. People form patterns out of similarly shaped objects, while objects that differ from the group become a focal point of the image.
Another Gestalt principle, closure, is often used in logo design; this is when an object is incomplete but there is enough detail for the human eye to make the whole picture. A good example of this is the panda logo used by the WWF, shown above.
The logo shapes you incorporate into your designs become an intrinsic element in the message they will convey to the company’s customers and the wider public. Once you understand the psychology behind logo shapes you will be able to use this knowledge to create powerful brands for your clients.